https://www.ctvmedia.com/news

February 5, 2015
Strengths of Branded TV Content

  • TV dominates over 90% of total video time among both young and old
  • Digital video has grown but represents only a nominal share of total video time
  • Online newspaper readership is down double digits among A13-54
  • TV drives viewers online and to purchase goods

Source:  CAB 2015

www.ctvmedia.com

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