24 Hours in Advertising: Thursday, Dec. 4, 2014

Peeps prepare for winter, neglected toys sing Foreigner, and Alexander Wang gets provocative

Peeps get creative with new flavors for the entire year.

Here’s everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Peeps push for year-round sales
The iconic marshmallow treats are synonymous with Easter, but the people at Peeps have released new, festive flavors, from strawberry creme to candy cane, to stoke sales all year.(Adweek)

Cyber Monday sales jump just a little bit
Online sales were up about 8 percent this year, which was less than expected but understandable as retailers dragged deals out all November. (Adweek)

Stuart Elliott makes his exit
The longtime New York Times advertising columnist announced he will leave the organization after 23 years and accepted a buyout on his way out. (Adweek)

Forgotten toys express their sadness through song
A bunch of sad toys that no one wants break into song, Foreigner’s “I Want to Know What Love Is,” in this spot by Leo Burnett for British TV service Freeview. (Adweek)

Around the Web:

More than half of the ads online aren’t seen
A new global viewability report from Google found that a staggering 56.1 percent of display ads are not seen by humans. (Google)

Giving Tuesday breaks records
The day dedicated to charitable organizations brought in more than $26 million in donations, up 36 percent from 2013 and 159 percent from 2012. (Mashable)

Black Friday boosts car sales
Car companies reported that sales for the month of November have increased 4.6 percent from last year with a little help from big Black Friday deals. (The New York Times)

Alexander Wang unleashes provocative ads 
A new set of ads from the fashion brand were designed to be sexy and provocative but also stir up some discussion about the brand. (WWD)

Advertising forgets about anyone over 50
By 2020 over half of the population will be made up of people over age 50, but 96 percent of people surveyed in that age group felt advertisements were not targeted at them, at all. (The Guardian)

Tumblr tests buy buttons
Now bloggers on Tumblr can purchase products they come across on the website directly from Etsy by simply clicking on a new buy button. (Tech Crunch)

The most efficient advertisers
Data from Kantar Media suggests Home Depot, Best Buy and Walmart are, so far, the most efficient advertisers this year. (Media Post)

Brands go all in on mobile
A handful of big-name brands, from Heineken to Walmart, see the benefits of mobile and are pushing new advertising strategies as a result. (Ad Exchanger)

ASOS has a digital Advent calendar
To help count down the days until Christmas, ASOS launched a digital Advent calendar on Instagram, giving away prizes to shoppers and fans. (Digiday)

Paid-search advertising pays off
Retailers saw a 34 percent year-over-year increase in the revenue they made from paid search advertising in November. (The Drum)

Julia Louis-Dreyfus joins Old Navy
Now that Amy Poehler has finished up her time as the star of Old Navy’s spots, the veep will take over. (The Hollywood Reporter)

Industry Shake-Ups:

WPP and IBM strike a deal
IBM snagged a $1.25 billion deal with WPP and will be responsible for the ad-holding company’s cloud activity. (Reuters)

Possible buys The Swift Collective
Possible, a WPP agency, acquired the digital agency Swift, but financial details have not been released. (The Wall Street Journal)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s