Cable’s Advantage Over Broadcast

  • Viewers continue to spend less and less time viewing Broadcast TV
  • 96% of Broadcast’s programming earns below a 4.0
  • Broadcast lost 5 million viewers in key retail days, Cable is up a million
  • Cable homes spend more on products and services
  • Cable generates 2X the tweets than Broadcast
  •                                                                                                                  f
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