TV Dominates Viewing Time but Digital Video Views on the Rise

TV Dominates Viewing Time but Digital Video Views on the Rise

Two sources report that video viewing is climbing but that it still remains behind traditional TV consumption:

  • Parks Associates say that U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone. But this compares to almost 20 hours per week on the television.
  • Nielsen reports that TV viewers spend much more time with traditional TV viewing — around four and a half hours per day of live TV on average; and around 30-35 minutes a day with digital video, according to its second quarter cross-platform report.

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