What’s Really Happening with TV Viewing? A Second Look at Its Strength

Rentrak on Research

A blog or two back I looked at the “Stürm und Drang” (thunder and lightning for those of you not into German) about levels of TV viewing. I concluded that the situation was not as dire as the industry was saying. This blog takes a second look and again confirms the underlying strength of TV.

Because there are “lies, damn lies, and statistics,” I looked at the data in three ways. First, I show that there is power in strong original content. Second, I look at an analysis of Rentrak data by a financial analyst that shows the stability in overall TV reach. Finally, I zero in on the individual components of live and time-shifted viewing.

I started out with the original episodes of the 13 strongest Primetime shows for February of this year versus February of last year (when the programs aired) to which Rentrak had Video on Demand…

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Watch Kevin Bacon Fulfill His Destiny in This Bizarre Egg Ad

TIME

Kevin Bacon has lived up to his birthright: He is now the spokesperson for the American Egg Board.

“Because nobody knows eggs better than Bacon,” the actor tells a woman cooking breakfast while striking a comes-hither pose on her kitchen counter.

The ad might seem a tad overdone, but hopefully the shirt he wears in the campaign goes on sale for the general public.

To reduce any confusion for people who don’t get the pun, Bacon clarifies in a statement: “With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign… and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many…

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Watching This Very Large Puppy Learn About Ice Makes Winter Almost Worth It

TIME

Meet Quinn, a five-month-old Bernese Mountain Dog who’s experiencing her first New England winter. A big part of the season, obviously, is ice. And, if you’re a dog, learning how it works and how to deal with it and how to successfully play on it.

Here is Quinn getting herself acquainted with a slippery frozen surface in pretty much the cutest way possible:

@QuinnTheBerner learning all about ice

A post shared by TJ Parker (@tjparker) on

And now here’s that again, but soundtracked with some music for dramatic effect:

See? Without hellish winter weather, cute things like this would not be possible.

[time-brightcove videoid=”3006349139001”]

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